{"id":1894,"date":"2021-02-24T20:46:20","date_gmt":"2021-02-25T04:46:20","guid":{"rendered":"https:\/\/revista-escafandra.com\/?p=1894"},"modified":"2021-02-24T20:46:20","modified_gmt":"2021-02-25T04:46:20","slug":"decodificado-la-ciencia-subyacente-en-el-por-que-compramos","status":"publish","type":"post","link":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/","title":{"rendered":"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">Desde las primeras p\u00e1ginas de este libro comprend\u00ed que es muy importante entender las diferentes estrategias del marketing. No importa si no eres profesional en la materia, este libro te ayudar\u00e1 a conocer cosas relevantes para obtener resultados en tu empresa o en tu trabajo.<\/p>\n\n\n\n<figure class=\"wp-block-jetpack-image-compare\"><div class=\"juxtapose\" data-mode=\"horizontal\"><img fetchpriority=\"high\" decoding=\"async\" id=\"1904\" src=\"https:\/\/escafandrauabc.files.wordpress.com\/2021\/02\/libro-1.jpg\" alt=\"\" width=\"690\" height=\"1000\" class=\"image-compare__image-before\" \/><img decoding=\"async\" id=\"1906\" src=\"https:\/\/escafandrauabc.files.wordpress.com\/2021\/02\/libro-2.jpg\" alt=\"\" width=\"1504\" height=\"2186\" class=\"image-compare__image-after\" \/><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u00abLas personas no toman decisiones con base en la informaci\u00f3n perfecta; no comparan el valor entre distintas categor\u00edas; pero s\u00ed se ven afectadas por el comportamiento de otras personas (o por sus propias conductas pasadas) al tomar decisiones\u00bb<\/p><cite>Phil Barden<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">No solo el contenido de este es interesante y aplicable; la narraci\u00f3n del autor es muy amigable y comprensible, creo que eso (combinado con el contenido de calidad) ha sido uno de los factores que m\u00e1s me han atrapado.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote class=\"has-text-color has-primary-color\"><p>\u00abSin embargo, las verdaderas razones por las cuales nosotros, como seres humanos, hacemos lo que hacemos a\u00fan es un misterio\u00bb.<\/p><cite>Phil Barden<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/escafandrauabc.files.wordpress.com\/2021\/02\/3333-1.png?w=1000\" alt=\"\" class=\"wp-image-1911\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">Este libro no solo va dirigido a los mercad\u00f3logos, tambi\u00e9n es importante para quien quiera comprender a las personas y las diferentes maneras en que se perciben las cosas, dependiendo de la situaci\u00f3n, las emociones, el clima, las personas con las que se comparte el momento, etc\u00e9tera. Realmente nuestras acciones y\/o reacciones son el resultado de un sinf\u00edn de cosas.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>&#8211; <a href=\"https:\/\/www.instagram.com\/dannylaredo24\/\">Danielina Laredo<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde las primeras p\u00e1ginas de este libro comprend\u00ed que es muy importante entender las diferentes<\/p>\n","protected":false},"author":22,"featured_media":1918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[149],"class_list":["post-1894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resena","tag-libro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decodificado, la ciencia subyacente en el por qu\u00e9 compramos - Revista Escafandra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos - Revista Escafandra\" \/>\n<meta property=\"og:description\" content=\"Desde las primeras p\u00e1ginas de este libro comprend\u00ed que es muy importante entender las diferentes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/\" \/>\n<meta property=\"og:site_name\" content=\"Revista Escafandra\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T04:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escafandrauabc.files.wordpress.com\/2021\/02\/libro-1.jpg\" \/>\n<meta name=\"author\" content=\"analisarabia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"analisarabia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/\"},\"author\":{\"name\":\"analisarabia\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/#\\\/schema\\\/person\\\/397ef62ca0f68e2252ecebc5ee1a0af1\"},\"headline\":\"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos\",\"datePublished\":\"2021-02-25T04:46:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/\"},\"wordCount\":230,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"libro\"],\"articleSection\":[\"Rese\u00f1a\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/\",\"url\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/\",\"name\":\"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos - Revista Escafandra\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-02-25T04:46:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/#\\\/schema\\\/person\\\/397ef62ca0f68e2252ecebc5ee1a0af1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/2021\\\/02\\\/24\\\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/revista-escafandra.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/#website\",\"url\":\"https:\\\/\\\/revista-escafandra.com\\\/\",\"name\":\"Revista Escafandra\",\"description\":\"Revista de periodismo cultural de la Facultad de Artes Mexicali de la UABC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/revista-escafandra.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/revista-escafandra.com\\\/#\\\/schema\\\/person\\\/397ef62ca0f68e2252ecebc5ee1a0af1\",\"name\":\"analisarabia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fb4adf9f061634f4fc9fb91e8bd4e1f09b28a803bd0dd27bb5c26d1886f00b8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fb4adf9f061634f4fc9fb91e8bd4e1f09b28a803bd0dd27bb5c26d1886f00b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3fb4adf9f061634f4fc9fb91e8bd4e1f09b28a803bd0dd27bb5c26d1886f00b8?s=96&d=mm&r=g\",\"caption\":\"analisarabia\"},\"url\":\"https:\\\/\\\/revista-escafandra.com\\\/index.php\\\/author\\\/analisarabia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos - Revista Escafandra","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/","og_locale":"es_ES","og_type":"article","og_title":"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos - Revista Escafandra","og_description":"Desde las primeras p\u00e1ginas de este libro comprend\u00ed que es muy importante entender las diferentes","og_url":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/","og_site_name":"Revista Escafandra","article_published_time":"2021-02-25T04:46:20+00:00","og_image":[{"url":"https:\/\/escafandrauabc.files.wordpress.com\/2021\/02\/libro-1.jpg","type":"","width":"","height":""}],"author":"analisarabia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"analisarabia","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#article","isPartOf":{"@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/"},"author":{"name":"analisarabia","@id":"https:\/\/revista-escafandra.com\/#\/schema\/person\/397ef62ca0f68e2252ecebc5ee1a0af1"},"headline":"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos","datePublished":"2021-02-25T04:46:20+00:00","mainEntityOfPage":{"@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/"},"wordCount":230,"commentCount":1,"image":{"@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#primaryimage"},"thumbnailUrl":"","keywords":["libro"],"articleSection":["Rese\u00f1a"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/","url":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/","name":"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos - Revista Escafandra","isPartOf":{"@id":"https:\/\/revista-escafandra.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#primaryimage"},"image":{"@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-02-25T04:46:20+00:00","author":{"@id":"https:\/\/revista-escafandra.com\/#\/schema\/person\/397ef62ca0f68e2252ecebc5ee1a0af1"},"breadcrumb":{"@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/revista-escafandra.com\/index.php\/2021\/02\/24\/decodificado-la-ciencia-subyacente-en-el-por-que-compramos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/revista-escafandra.com\/"},{"@type":"ListItem","position":2,"name":"Decodificado, la ciencia subyacente en el por qu\u00e9 compramos"}]},{"@type":"WebSite","@id":"https:\/\/revista-escafandra.com\/#website","url":"https:\/\/revista-escafandra.com\/","name":"Revista Escafandra","description":"Revista de periodismo cultural de la Facultad de Artes Mexicali de la UABC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/revista-escafandra.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/revista-escafandra.com\/#\/schema\/person\/397ef62ca0f68e2252ecebc5ee1a0af1","name":"analisarabia","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3fb4adf9f061634f4fc9fb91e8bd4e1f09b28a803bd0dd27bb5c26d1886f00b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3fb4adf9f061634f4fc9fb91e8bd4e1f09b28a803bd0dd27bb5c26d1886f00b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fb4adf9f061634f4fc9fb91e8bd4e1f09b28a803bd0dd27bb5c26d1886f00b8?s=96&d=mm&r=g","caption":"analisarabia"},"url":"https:\/\/revista-escafandra.com\/index.php\/author\/analisarabia\/"}]}},"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","elegant-magazine-featured":"","elegant-magazine-medium":"","elegant-magazine-medium-small":"","elegant-magazine-thumbnail-small":""},"author_info":{"display_name":"analisarabia","author_link":"https:\/\/revista-escafandra.com\/index.php\/author\/analisarabia\/"},"category_info":"<a href=\"https:\/\/revista-escafandra.com\/index.php\/category\/periodismo-cultural\/resena\/\" rel=\"category tag\">Rese\u00f1a<\/a>","tag_info":"Rese\u00f1a","comment_count":"1","_links":{"self":[{"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/posts\/1894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/comments?post=1894"}],"version-history":[{"count":0,"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/posts\/1894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/media?parent=1894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/categories?post=1894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revista-escafandra.com\/index.php\/wp-json\/wp\/v2\/tags?post=1894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}